Teenager–peer interaction and its contribution to a family purchase decision: the mediating role of enduring product involvement

Abstract

Abstract The influencing roles of teenager–peer interaction and enduring product involvement on a teen's contribution to a family purchase decision are examined using survey data from 1008 Tunisian teens. Results demonstrate that enduring product involvement mediates the relationship between teenager–peer interaction and the teenager's contribution. A structural equation model with supporting Bootstrap procedure is presented. Implications, limitations and suggestions for future research are discussed.

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