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Using Combined-Currency Prices to Lower Consumers’ Perceived Cost
16 references·16 citing·28 second hopsampled
Using Combined-Currency Prices to Lower Consumers’ Perceived Cost (2004)Using Combined-Currency Prices to Lower C…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Effect of Face Value on Product Valuation in Foreign Currencies (2002)Effect of Face Value on Produ…Parameter-Free Elicitation of Utility and Probability Weighting Functions (2000)Parameter-Free Elicitation of…Goals as Reference Points (1999)Goals as Reference PointsMeasuring the Utility of Losses by Means of the Tradeoff Method (1998)Measuring the Utility of Loss…Mental Budgeting and Consumer Decisions (1996)Mental Budgeting and Consumer…A history of money: from ancient times to the present day (1994)A history of money: from anci…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…State of the Art—Utility Assessment Methods (1984)State of the Art—Utility Asse…Consumer Choice Strategies for Comparing Noncomparable Alternatives (1984)Consumer Choice Strategies fo…TWO‐PIECE VON NEUMANN‐MORGENSTERN UTILITY FUNCTIONS* (1979)TWO‐PIECE VON NEUMANN‐MORGENS…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The Development of Utility Theory. I (1950)The Development of Utility Th…The Utility Analysis of Choices Involving Risk (1948)The Utility Analysis of Choic…When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition (2020)When Loyalty Goes Mobile: Eff…I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions (2019)I guess that is fair: How the…Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention (2017)Is Cash King for Sales Compen…Satisfied and unwilling: Exploring cognitive and situational resistance to innovations (2016)Satisfied and unwilling: Expl…Does the reward match the effort for loyalty program members? (2016)Does the reward match the eff…The effects of introducing and terminating loyalty programs (2015)The effects of introducing an…Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior (2015)Passive innovation resistance…Stockpiling Points in Linear Loyalty Programs (2014)Stockpiling Points in Linear …Psychological Pricing Principles for Organizations with Market Power (2014)Psychological Pricing Princip…Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store? (2013)Loyalty program structure and…The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs (2012)The Joint Sales Impact of Fre…The role of computational ease on the decision to spend loyalty program points (2010)The role of computational eas…Limited influence of loyalty program membership on relational outcomes (2009)Limited influence of loyalty …Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability (2009)Competing Loyalty Programs: I…Which retailers adopt a loyalty program? 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1948The Utility Analysis of Choices Involving Risk3,097 cited
  • 1999Goals as Reference Points1,008 cited
  • 2000Parameter-Free Elicitation of Utility and Probability Weighting Functions926 cited
  • 1996Mental Budgeting and Consumer Decisions755 cited
  • 1950The Development of Utility Theory. I609 cited
  • 1984State of the Art—Utility Assessment Methods436 cited
  • 1994A history of money: from ancient times to the present day422 cited
  • 1979TWO‐PIECE VON NEUMANN‐MORGENSTERN UTILITY FUNCTIONS*388 cited
  • 1984Consumer Choice Strategies for Comparing Noncomparable Alternatives349 cited
  • 2002Effect of Face Value on Product Valuation in Foreign Currencies205 cited
  • 1998Measuring the Utility of Losses by Means of the Tradeoff Method

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155 cited

Cited by

  • 2012The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs156 cited
  • 2009Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability122 cited
  • 2005An examination of restaurant loyalty programs: what kinds of rewards do customers prefer?122 cited
  • 2016Satisfied and unwilling: Exploring cognitive and situational resistance to innovations107 cited
  • 2008Which retailers adopt a loyalty program? An empirical study106 cited
  • 2015Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior105 cited
  • 2014Stockpiling Points in Linear Loyalty Programs74 cited
  • 2015The effects of introducing and terminating loyalty programs66 cited
  • 2013Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?59 cited
  • 2020When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition56 cited
  • 2010The role of computational ease on the decision to spend loyalty program points52 cited
  • 2009Limited influence of loyalty program membership on relational outcomes46 cited
  • 2019I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions39 cited
  • 2017Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention33 cited
  • 2016Does the reward match the effort for loyalty program members?25 cited
  • 2014Psychological Pricing Principles for Organizations with Market Power23 cited