Article1968

Toward an Interpersonal Theory of Consumer Behavior

10 citations0/0 files storedCalifornia Management Review

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

The study of consumer behavior has focused on both the individual and his social identifications. This article reviews research on the micro-level of analysis relating personality to consumer choice.

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1948Experiences in Groups: I 1939Explorations in Personality 1959Firo: A Three-Dimensional Theory of Interpersonal Behavior 1938The Neurotic Personality of Our Time 1958Occupations and Values.1950The Psychology of Social Classes.1959Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet 1967An Interpersonal Orientation to the Study of Consumer Behavior

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