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Planned Marketing Adaptation and Multinationals’ Choices between Acquisitions and Greenfields
16 references·4 citing·37 second hop
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 1988The Effect of National Culture on the Choice of Entry Mode6,253 cited
  • 2009Managing Across Borders: The Transnational Solution4,102 cited
  • 2010From the Editors: Common method variance in international business research3,363 cited
  • 1999Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise2,426 cited
  • 2007Multinational Enterprise and Economic Analysis2,396 cited
  • 1994Qualitative Response Models: A Survey1,971 cited
  • 1997Transaction Cost Analysis: Past, Present, and Future Applications1,937 cited
  • 2001Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences1,651 cited
  • 2001Distance still matters. The hard reality of global expansion.1,624 cited
  • 1999Consumer perceived risk: conceptualisations and models1,582 cited
  • 1998INTERNATIONAL EXPANSION THROUGH START-UP OR ACQUISITION: A LEARNING PERSPECTIVE.1,579 cited

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2012
Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences
1,552 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • Cited by

    • 2017Explaining the surge in M&A as an entry mode: home country and cultural influences44 cited
    • 2018Emerging market multinationals’ international equity-based entry mode strategies43 cited
    • 2021Personal cultural orientation and green purchase intention: a case of electric two-wheelers in India12 cited
    • 2017Cross-cultural comparison of consumer pre-purchase decision-making11 cited