“This Room is Yours, Personal!”: The Rise and Fall of Middle-Class Decoration Expertise in the Bedrooms of America’s Teens, 1900–1985

Abstract

This article also examines how the decline of teen-oriented room décor expertise reflected significant changes in the way gender and class influenced teen room culture during the tail end of the Cold War. Earlier teen décor strategies were often aimed towards affluent women; by contrast, the child-centric, do-it-yourself approach, as an informal, inexpensive alternative, was better suited to grant boys and working class teens from both sexes a greater role in the room design discourse. This article evaluates how middle-class home décor experts during the early decades of the twentieth century re-envisioned the teen bedroom as a space that was to be designed and maintained almost exclusively by teens rather than parents. However, many of the experts who formulated this advice would eventually become victims of their own success. By the 1960s and 1970s, teens were expected to have near total control over their bedrooms, which, in turn, challenged the validity of top-down forms of expertise.

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