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Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
13 references·0 citing·37 second hop
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing (2012)Explanatory Models of Change of Consumer …Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Strategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…Gestión del marketing social (2000)Gestión del marketing socialSustainable Marketing: Managerial-Ecological Issues (1999)Sustainable Marketing: Manage…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1997)Marketing Social Change: Chan…The link between green purchasing decisions and measures of environmental consciousness (1996)The link between green purcha…Attendance and outcome in a work site weight control program: Processes and stages of change as process and predictor variables (1992)Attendance and outcome in a w…Strategic marketing for nonprofit organizations (1985)Strategic marketing for nonpr…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy: Toward a unify…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Planning and Organizing for Social Change: Action Principles From Social Science Research. By Jack Rothman. (New York: Columbia University Press, 1974. Pp. 628. $20.00, cloth; $7.50, paper.) (1977)Planning and Organizing for S…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Determining the Characteristics of the Socially Conscious Consumer (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Opportunities for green marketing: young consumers (2008)Do Green Products Make Us Better People? (2010)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Consumer purchase intention for organic personal care products (2011)The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Transtheoretical therapy: Toward a more integrative model of change. (1982)A review of psychosocial pre‐treatment predictors of weight control (2005)Motivation and Autonomy in Counseling, Psychotherapy, and Behavior Change: A Look at Theory and Practice 1ψ7 (2010)State of the Evidence Regarding Behavior Change Theories and Strategies in Nutrition Counseling to Facilitate Health and Food Behavior Change (2010)The Transtheoretical Approach (2019)Generalized expectancies for internal versus external control of reinforcement. (1966)Social Learning Theory. (1978)Self-efficacy mechanism in human agency. (1982)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Perceptual determinants of nonprofit giving behavior (2005)A flipped classroom model in higher education: a review of the evidence across disciplines (2019)Political marketing and the marketing concept (1996)The Antecedents and Consequences of Market Orientation in Australia (2000)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them? (1999)What to do when Stakeholders matter (2004)Risk Communication for Public Health Emergencies (2007)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)
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References

  • 1977Self-efficacy: Toward a unifying theory of behavioral change.43,875 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1978Self-efficacy: Toward a unifying theory of behavioral change10,580 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited
  • 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
  • 2017Strategic Marketing for Non Profit Organizations750 cited
  • 1985Strategic marketing for nonprofit organizations536 cited
  • 1992Attendance and outcome in a work site weight control program: Processes and stages of change as process and predictor variables406 cited
  • 1999Sustainable Marketing: Managerial-Ecological Issues385 cited
  • 1977Planning and Organizing for Social Change: Action Principles From Social Science Research. By Jack Rothman. (New York: Columbia University Press, 1974. Pp. 628. $20.00, cloth; $7.50, paper.)94 cited
  • 2000Gestión del marketing social15 cited

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