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Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
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  • 2017Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth166 cited
  • 2016Managing Plurilingual and Intercultural Practices in the Workplace88 cited
  • 2004Begriffsabgrenzungen und Erscheinungsformen von Marken85 cited
  • 2011Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises67 cited
  • 2009Integrated communications: from one look to normative consistency61 cited
  • 2011Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks40 cited
  • 2009Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation29 cited
  • 2009Innovationskommunikation in den Arenen der Medien28 cited
  • 2010Die Wahrnehmung und Bewertung von Wahlplakaten: Ergebnisse einer Eyetracking-Studie27 cited
  • 2014Kommunikationskampagnen planen und steuern: Thematisierungsstrategien in der Öffentlichkeit26 cited
  • 2012Procedures of methodological triangulation in sociolinguistic research on multilingualism23 cited
  • 2013Receptive multilingualism as a strategy for sharing mutual linguistic resources in the workplace in a Swiss context23 cited
  • 2021Integrated financial communication: Insights on the coordination and integration among investor relations and public relations departments of listed corporations in Germany, Austria and Switzerland

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23 cited
  • 2010Customer Touchpoints marken- und kundenspezifisch managen23 cited
  • 2015Media Branding from an Organizational and Management-Centered Perspective19 cited
  • 2014Kommunikationsmanagement als Profession: Strukturen, Handlungsfelder, empirische Befunde18 cited