Sustainability of fast moving consumer goods retail SMMEs

Juan-Pierré Bruwer · Andre Watkins

19 citations0/0 files storedInternational Journal of Banking, Economics and Finance

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Consumer Market Behavior and Pricing Entrepreneurship Studies and Influences Consumer Retail Behavior Studies

Abstract

The concept of small medium and micro enterprises (SMMEs) was created and implemented by the SouthAfrican Government in an attempt to improve the economy of South Africa, reducing the unemployment rateand eliminating poverty. In recent years however, the sustainability of theses entities are at an all time low, aspopular literature reveals that fast moving consumer goods (FMCG) retail SMMEs make ineffective use oftheir accounting resources, resulting in critical decisions business decisions being made, withoutunderstanding and correctly interpreting their financial performance and positions respectively. As a result, itis perceived that these SMMEs make ineffective use of their financial performance measures. The keyobjective of this paper is to establish what financial performance measures sourced from accountingresources are regarded as being critical for the sustainability of FMCG retail SMMEs during the currentdispensation of an economic depression in South Africa.

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References

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2015Inventory Management Systems used by Manufacturing Small Medium and Micro Enterprises in Cape Town 2014The Status of Internal Controls in Fast Moving Small Medium and Micro Consumer Goods Enterprises within the Cape Peninsula 2014Financial Performance Measures and Business Objectives Attainment in Fast Food SMMEs in the Cape Metropolis: A preliminary Liability and Suitability Analysis

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