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Frequent flyer programs: a failure in competitive strategy, with lessons for management
0 references·4 citing·16 second hop
Frequent flyer programs: a failure in competitive strategy, with lessons for management (1989)Frequent flyer programs: a failure in com…Influence of Customer Loyalty Program on Organizational Performance: a Case of Airline Industry (2016)Influence of Customer Loyalty…Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991) (2015)Forming cognitions by investi…Leveraging affiliations by marketing to and through associations (2005)Leveraging affiliations by ma…Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry (1994)Consumers' Perceptions of Air…Marketing: Theory and Practice (1983)A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport (1987)Hubs and High Fares: Dominance and Market Power in the U.S. Airline Industry (1989)A Clustering Method for Categorical Data in Tourism Market Segmentation Research (2001)An Introduction to the Offshore Service Ethnocentrism Construct (2008)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Member–organization connection impacts in affinity marketing (2010)The Discovery of Grounded Theory (2017)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention (2004)Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status (2008)Influence of Service Quality on Customer Satisfaction and Customer Loyalty in the Private Banking Sector of Bangladesh: A PLS Approach (2020)
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  • 1994Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry34 cited
  • 2015Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991)24 cited
  • 2016Influence of Customer Loyalty Program on Organizational Performance: a Case of Airline Industry23 cited
  • 2005Leveraging affiliations by marketing to and through associations12 cited

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