Article2011

Green Marketing: Marketing Strategies for the Swedish Energy Companies

48 citations0/0 files storedInternational Journal of Industrial Marketing

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

Business firms have become aware of the need to protect natural environment and starts practicing the environmental marketing strategies as part of their social responsibility programs. In this paper presents some cases of firms adopting green marketing strategies and exploratory research method is used to analysis and drawn the conclusion. This paper is based on the review of the most relevant literature and empirical studies. The purpose of this paper is to understand the importance of the environmental marketing strategies into the firms operations. This study also reveals that eco-label is differentiate the producers product is environmental friendly or conventional. Key findings of this paper are that corporations cannot afford to stay away from the green market trends and they need to equally participate in the social programs and for this purpose a decision model is developed based on environmental marketing strategies for high green and low green companies which they can adopt as part of their total corporate planning. This environmental model is developed from the study of existing market literature.

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References

1995Green and competitive: ending the stalemate 2004Corporate Social Responsibility and Marketing: An Integrative Framework 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 1999Marketing Management: The Millennium Edition 2005Green marketing: legend, myth, farce or prophesy?2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products 2000Environmental marketing: A source of reputational, competitive, and financial advantage

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