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Green Marketing: Marketing Strategies for the Swedish Energy Companies
16 references·14 citing·39 second hop
Green Marketing: Marketing Strategies for the Swedish Energy Companies (2011)Green Marketing: Marketing Strategies for…When Does a Corporate Social Responsibility Initiative Provide a First-Mover Advantage? (2007)When Does a Corporate Social …Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels (2004)The Impact of Environmental L…Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Corporate Social Responsibili…Social responsibility in environmental marketing planning (2003)Social responsibility in envi…Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Can socio-demographics still …Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation (2000)Psychological Determinants of…Environmental marketing: A source of reputational, competitive, and financial advantage (2000)Environmental marketing: A so…Sustainable Marketing: Managerial-Ecological Issues (1999)Sustainable Marketing: Manage…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Green and competitive: ending the stalemate (1995)Green and competitive: ending…Environmental Marketing Management: Meeting the Green Challenge (1995)Environmental Marketing Manag…Strategies for environmental advertising (1993)Strategies for environmental …Strategic green marketing (1993)Strategic green marketingThe Role of Artificial Intelligence ( AI ) in Enhancing Circular Economy and Strategic Green Marketing for Environmental Performance: A Mixed‐Method Study (2025)The Role of Artificial Intell…Exploring the Impact of the Green Marketing Mix on Environmental Attitudes and Purchase Intentions: Moderating Role of Environmental Knowledge in China’s Emerging Markets (2024)Exploring the Impact of the G…Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables (2024)Drivers and outcomes of susta…Unlocking the dual black box of GHRMP & EGOC for sustainable environmental performance in developing economies: can green workplace behavior and green passion transmit the real change? (2023)Unlocking the dual black box …Managing environmental sustainability in customer experience processes: A multi-stakeholder analysis within the food delivery ecosystem (2023)Managing environmental sustai…Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type (2023)Impeding green customization:…Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study (2023)Do the Relationship between G…A great start? Sustainability mission statements affect consumer behavior (2023)A great start? Sustainability…Strategic green marketing and cross-border merger and acquisition completion: The role of corporate social responsibility and green patent development (2022)Strategic green marketing and…Retail design in the transition to circular economy: A study of barriers and drivers (2022)Retail design in the transiti…Greening the Greenwashers – How to Push Greenwashers Towards More Sustainable Trajectories (2022)Greening the Greenwashers – H…Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19? (2022)Does Greenwashing Influence t…Investment in environmental innovation with environmental regulation and consumers’ environmental awareness: A dynamic analysis (2021)Investment in environmental i…A duopoly game with heterogeneous green supply chains in optimal price and market stability with consumer green preference (2020)A duopoly game with heterogen…It's not Easy Being Green (1994)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Opportunities for green marketing: young consumers (2008)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Green Human Resource Management and Employee Green Behavior: An Empirical Analysis (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green consumers in the 1990s: Profile and implications for advertising (1996)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Market Segmentation: Conceptual and Methodological Foundations (1997)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Gender diversity, board independence, environmental committee and greenhouse gas disclosure (2014)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The Economic Institutions of Capitalism (1987)The Social Identity Theory of Intergroup Behavior (2004)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Measuring Corporate Social Responsibility: A Scale Development Study (2008)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)The Role of Involvement in Attention and Comprehension Processes (1988)The Psychology of Attitudes (1997)Marketing management: analysis. planning. implementation and control (2000)Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013)Sustainability marketing research: past, present and future (2014)Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment (2015)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Value in business markets: What do we know? Where are we going? (2005)A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)Sensory marketing: the multi‐sensory brand‐experience concept (2011)Gender differences in Hong Kong adolescent consumers' green purchasing behavior (2009)Sustainability Marketing: A Global Perspective (2009)“Greening” the marketing mix: do firms do it and does it pay off? (2012)Corporate social reporting and reputation risk management (2008)The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)Environmental, Social and Governance (ESG) Scores and Financial Performance of Multilatinas: Moderating Effects of Geographic International Diversification and Financial Slack (2019)Explaining Green Purchasing Behavior (2002)Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example (2007)
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References

  • 1995Green and competitive: ending the stalemate4,209 cited
  • 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
  • 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,692 cited
  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2000Environmental marketing: A source of reputational, competitive, and financial advantage533 cited
  • 1995Environmental Marketing Management: Meeting the Green Challenge435 cited
  • 2000Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation411 cited
  • 1999Sustainable Marketing: Managerial-Ecological Issues385 cited
  • 2003Social responsibility in environmental marketing planning287 cited
  • 1993Strategies for environmental advertising276 cited
  • 1993Strategic green marketing271 cited
  • 2004

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The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels
244 cited
  • 2007When Does a Corporate Social Responsibility Initiative Provide a First-Mover Advantage?115 cited
  • Cited by

    • 2020A duopoly game with heterogeneous green supply chains in optimal price and market stability with consumer green preference85 cited
    • 2022Greening the Greenwashers – How to Push Greenwashers Towards More Sustainable Trajectories46 cited
    • 2022Strategic green marketing and cross-border merger and acquisition completion: The role of corporate social responsibility and green patent development44 cited
    • 2021Investment in environmental innovation with environmental regulation and consumers’ environmental awareness: A dynamic analysis38 cited
    • 2023Unlocking the dual black box of GHRMP & EGOC for sustainable environmental performance in developing economies: can green workplace behavior and green passion transmit the real change?35 cited
    • 2022Retail design in the transition to circular economy: A study of barriers and drivers30 cited
    • 2022Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?22 cited
    • 2023Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type19 cited
    • 2024Exploring the Impact of the Green Marketing Mix on Environmental Attitudes and Purchase Intentions: Moderating Role of Environmental Knowledge in China’s Emerging Markets16 cited
    • 2025The Role of Artificial Intelligence ( AI ) in Enhancing Circular Economy and Strategic Green Marketing for Environmental Performance: A Mixed‐Method Study14 cited
    • 2023Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study14 cited
    • 2023Managing environmental sustainability in customer experience processes: A multi-stakeholder analysis within the food delivery ecosystem12 cited
    • 2024Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables11 cited
    • 2023A great start? Sustainability mission statements affect consumer behavior9 cited