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Price Filtering: Restricting Price Deals to those Least Likely to Buy Without Them
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Price Filtering: Restricting Price Deals to those Least Likely to Buy Without Them (1989)Price Filtering: Restricting Price Deals …The Representation of Older People in East Asian Television Advertisements (2016)The Representation of Older P…The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising (2012)The Influence of the Perceive…L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire (2012)L'influence de l'âge perçu du…Older consumers and celebrity advertising (2011)Older consumers and celebrity…Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently? (2011)Do Target and Non-Target Ethn…Women's responses to fashion media images: a study of female consumers aged 30–59 (2010)Women's responses to fashion …Matching Appropriate Pricing Strategy with Markets and Objectives (1994)Matching Appropriate Pricing …Pricing Behavior in Industrial Markets (1993)Pricing Behavior in Industria…Advertising as Information (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Strategic management of small firms in hostile and benign environments (1989)Editorial — Behavioral and psychological aspects of b2b pricing (2015)An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations (1989)Targeting the mature market: opportunities and challenges (1997)The fashion‐conscious behaviours of mature female consumers (2006)Principles of Marketing (1972)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Structural Equation Modeling With AMOS (2013)Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations (2017)Religious symbolism in Islamic financial service advertisements (2018)“Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions (2022)Advertising the American Dream (1985)Celebrity and power: fame in contemporary culture (1997)Understanding Celebrity (2004)Basic Marketing: A Managerial Approach (1978)Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986)Marketing: An Introduction (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Concept in Consumer Behavior: A Critical Review (1982)Advances in Consumer Research (2025)Content Analysis: An Introduction to its Methodology. (1984)Social Cognitive Theory of Mass Communication (2001)Analyzing media messages using quantitative content analysis in research (2005)Citra Lansia dalam Film ‘An’ (Selai Kacang Merah) dan ‘Oke Roujin!’ (Golden Orchestra) (2021)Ageism in Media and Visual Arts (2022)Exploring how older women want to be portrayed in advertisements (2022)Influence d’un contexte de programme triste sur le processus de persuasion publicitaire chez des adultes jeunes et âgés (2013)Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce (2020)
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  • 2010Women's responses to fashion media images: a study of female consumers aged 30–5929 cited
  • 2016The Representation of Older People in East Asian Television Advertisements28 cited
  • 1994Matching Appropriate Pricing Strategy with Markets and Objectives26 cited
  • 2011Older consumers and celebrity advertising23 cited
  • 2011Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?18 cited
  • 2012The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising18 cited
  • 2012L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire16 cited
  • 1993Pricing Behavior in Industrial Markets13 cited

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