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Behind Advertising: The Language of Persuasion
4 references·3 citing·28 second hop
Behind Advertising: The Language of Persuasion (2013)Behind Advertising: The Language of Persu…Media and Society: Critical Perspectives (2010)Media and Society: Critical P…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Media of mass communication (1991)Media of mass communicationModern Public Relations (1979)Modern Public RelationsHow you name your Airbnb’s title matters: comparison of seven countries (2021)How you name your Airbnb’s ti…Exposure to Unconventional Outdoor Media Advertising (2020)Exposure to Unconventional Ou…Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. (2017)Effects of Media Advertising …The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A Review and Critique of the Hierarchy of Effects in Advertising (1990)Marketing Research: An Applied Orientation (1994)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Language and Power (1989)Critical Discourse Analysis (2015)Social media marketing: Comparative effect of advertisement sources (2017)Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception (2023)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)Contextualizing Performances of Family Firms (2011)The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (2017)Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP) (2021)Inside Airbnb titles: The location choices of listings from Chinese hosts' advertising expressions (2023)Understanding the value of host-guest intimacy behind online reviews of Airbnb (2023)Representing Gay Men on American Television (2000)A Critical Review and Assessment of Herman and Chomsky's`PropagandaModel' (2002)Evaluating the Credibility of Online Information: A Test of Source and Advertising Influence (2003)Crime in the News: How Crimes, Offenders and Victims Are Portrayed in the Media* (2007)English in Hong Kong Cantopop: language choice, code‐switching and genre (2009)The gendering of alcohol in consumer magazines: An analysis of male and female targeted publications (2012)From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks (2007)Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders (2011)Theorizing public relations history: The roles of strategic intent and human agency (2016)
this work references cited by second hop

References

  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2010Media and Society: Critical Perspectives120 cited
  • 1991Media of mass communication95 cited
  • 1979Modern Public Relations71 cited

Cited by

  • 2021How you name your Airbnb’s title matters: comparison of seven countries26 cited
  • 2020Exposure to Unconventional Outdoor Media Advertising17 cited
  • 2017Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer.12 cited

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