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Social media marketing: Comparative effect of advertisement sources · Study

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ArticleSocial media marketing: Comparative effect of advertisement sources

Mahmud Akhter Shareef2017

OA

Articlegreen2017

Social media marketing: Comparative effect of advertisement sources

Mahmud Akhter Shareef · Bhasker Mukerji · Yogesh Kumar Dwivedi · Nripendra Pratap Rana · Rubina Islam

589 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1951Coefficient Alpha and the Internal Structure of Tests 2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 1986Psychology of intergroup relations

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Details

Year2017

Typearticle

Published2017-11-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations589

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2017.11.001

openalex_workW2767683236

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2020Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

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