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On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes

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References

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2012“Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners381 cited
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2007Learning to integrate arbitrary signals from vision and touch

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331 cited

2013Oxford Handbook of Synesthesia294 cited

Cited by

2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited
2018Background colour & its impact on food perception & behaviour160 cited
2019Metaphors in the Mind156 cited
2019On the Relationship(s) Between Color and Taste/Flavor143 cited
2019Assessing the Role of Emotional Mediation in Explaining Crossmodal Correspondences Involving Musical Stimuli117 cited
2022Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness97 cited
2023When visual cues influence taste/flavour perception: A systematic review96 cited
2018Cross-Modal Associations Between Real Tastes and Colors87 cited
2020Olfactory-colour crossmodal correspondences in art, science, and design80 cited
2020Temperature-Based Crossmodal Correspondences: Causes and Consequences79 cited
2017Symmetry and its role in the crossmodal correspondence between shape and taste73 cited
2021Explaining Crossmodal Correspondences Between Colours and Tastes72 cited
2022Visual communication via the design of food and beverage packaging67 cited
2022Virtually tasty: An investigation of the effect of ambient lighting and 3D-shaped taste stimuli on taste perception in virtual reality62 cited
2017The role of typeface curvilinearity on taste expectations and perception62 cited
2018Crossmodal correspondence between color, shapes, and wine odors59 cited