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Factors Affecting Online Advertising Recall: A Study of Students

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References

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1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
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1998The Influence of Display Characteristics on Visual Exploratory Search Behavior499 cited
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1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations266 cited
1993The Effects of Length, Content, and Repetition on Television Commercial Effectiveness

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215 cited

1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited

Cited by

2007Internet advertising effectiveness197 cited
2014Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment191 cited
2006Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis175 cited
2007Determinants of Effective SMS Advertising: An Experimental Study169 cited
2018Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology153 cited
2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists138 cited
2008ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES132 cited
2011Hybrid Advertising Auctions73 cited
2017Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types63 cited
2015Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration40 cited
2016Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude33 cited
2017The Routledge Handbook of Hospitality Marketing33 cited
2021The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective31 cited
2008Analyzing search engine advertising29 cited
2010The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies25 cited
2007An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets24 cited