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Modelagem de probabilidade de churn
16 references·0 citing·39 second hop
Modelagem de probabilidade de churn (2010)Modelagem de probabilidade de churnLinkages Between Pro-Poor Growth, Social Programs and Labor Market: The Recent Brazilian Experience (2010)Linkages Between Pro-Poor Gro…Modeling churn using customer lifetime value (2008)Modeling churn using customer…Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Defection Detection: Measurin…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Data Mining Techniques: For M…A novel evolutionary data mining algorithm with applications to churn prediction (2003)A novel evolutionary data min…MARKETING DE RELACIONAMENTO (2002)MARKETING DE RELACIONAMENTOMeasuring the impact of data mining on churn management (2001)Measuring the impact of data …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Database marketing:Past, present, and future (1997)Database marketing:Past, pres…Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…A framework for comparing customer satisfaction across individuals and product categories (1991)A framework for comparing cus…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Limited-Dependent and Qualitative Variables in Econometrics. (1984)Limited-Dependent and Qualita…Limited-Dependent and Qualitative Variables in Econometrics (1983)Limited-Dependent and Qualita…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Analytics for Customer Engagement (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Customer engagement, buyer‐seller relationships, and social media (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Theory of games and economic behavior (2019)Whither Services Marketing? (2004)Overcoming the Service Paradox in Manufacturing Companies (2005)Understanding Organization-Customer Links in Service Settings (2005)Application of data mining techniques in customer relationship management: A literature review and classification (2008)A comparison of machine learning techniques for customer churn prediction (2015)AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021)Customer Metrics and Their Impact on Financial Performance (2006)Modeling Customer Lifetime Value (2006)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Econometric Analysis of Cross Section and Panel Data (2001)Does Foreign Direct Investment Increase the Productivity of Domestic Firms? In Search of Spillovers Through Backward Linkages (2004)Introductory Econometrics for Finance (2008)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)The evolution of relationship marketing (1995)E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)Initial human and financial capital as predictors of new venture performance (1994)Does Deposit Insurance Increase Banking System Stability? (2000)Income and well-being: an empirical analysis of the comparison income effect (2004)
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References

  • 1983Limited-Dependent and Qualitative Variables in Econometrics13,338 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,589 cited
  • 1984Limited-Dependent and Qualitative Variables in Econometrics.1,377 cited
  • 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,232 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1991A framework for comparing customer satisfaction across individuals and product categories903 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
  • 1992Exploiting Niches Using Relationship Marketing482 cited
  • 2003A novel evolutionary data mining algorithm with applications to churn prediction357 cited
  • 2008Modeling churn using customer lifetime value187 cited
  • 2002MARKETING DE RELACIONAMENTO167 cited
  • 2001Measuring the impact of data mining on churn management146 cited
  • 1997Database marketing:Past, present, and future

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133 cited
  • 2010Linkages Between Pro-Poor Growth, Social Programs and Labor Market: The Recent Brazilian Experience108 cited
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