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MARKETING DE RELACIONAMENTO · Study

ThesisMARKETING DE RELACIONAMENTO

RAPHAEL MENDONCA NEGREIRA2002

Thesis2002

MARKETING DE RELACIONAMENTO

RAPHAEL MENDONCA NEGREIRA

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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2010Desenvolvimento e validação fatorial da Escala de Relacionamento com Clientes (ERC)2017CUSTOMER RELATIONSHIP MANAGEMENT SCALE FOR THE B2C MARKET: A CROSS-CULTURAL COMPARISON 1995Tecnologia da Informação e Marketing: como obter clientes e mercados 2020Comportamento do consumidor: fatores que influenciam o poder de compra 2016Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data 2010Modelagem de probabilidade de churn 2007Comportamento do consumidor : processo de decisão de compra de livros pela internet 2011Fatores de fidelização do consumidor de vinhos no Distrito Federal

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Year2002

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Published2002-01-01

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Citations167

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ShelfCustomer Service Quality and Loyalty

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doi10.17771/pucrio.acad.3412

openalex_workW4246171802

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