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Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
15 references·10 citing·55 second hop
Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set (2008)Context Effects in Diverse-Category Brand…Thinking within the box: The relational processing style elicited by counterfactual mind-sets. (2006)Thinking within the box: The …Nonconscious relationship reactance: When significant others prime opposing goals (2006)Nonconscious relationship rea…Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product (2001)Walking the Hedonic Product T…Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments (1998)Assimilation or Contrast?: Co…The Effect of Type of Elaboration on Advertisement Processing and Judgment (1996)The Effect of Type of Elabora…Goal effects on thought and behavior (1996)Goal effects on thought and b…A Two-Factor Explanation of Assimilation and Contrast Effects (1993)A Two-Factor Explanation of A…When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses (1992)When Timing Matters: The Infl…Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment (1992)Constructing reality and its …Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration (1991)Elaborating on Elaboration: T…Positive Affect, Cognitive Processes, and Social Behavior (1987)Positive Affect, Cognitive Pr…Consequences of priming: Judgment and behavior. (1986)Consequences of priming: Judg…The need for cognition. (1982)The need for cognition.Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments. (1980)Category accessibility and so…The role of category accessibility in the interpretation of information about persons: Some determinants and implications. (1979)The role of category accessib…Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior (2024)Feeling bored, seeking more? …Toward a Process-Transfer Model of the Endorser Effect (2020)Toward a Process-Transfer Mod…Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications (2016)Painting Your Point: The Role…The Effects of Changing Attribute Composition on Judgments About Multifunctional Products (2015)The Effects of Changing Attri…How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective (2015)How, When, and Why Do Attribu…Contrast and Assimilation in Consumer Software Selection Decisions - An Experimental Study (2015)Contrast and Assimilation in …Associative and dissociative comparative advertising strategies in broadening brand positioning (2014)Associative and dissociative …A dynamic view of cultural influence: A review (2014)A dynamic view of cultural in…How context shapes category inferences and attribute preference for new ambiguous products (2012)How context shapes category i…Ad Auction Design and User Experience (2007)Ad Auction Design and User Ex…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

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  • 1993A Two-Factor Explanation of Assimilation and Contrast Effects211 cited
  • 2006Nonconscious relationship reactance: When significant others prime opposing goals149 cited
  • 2001Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product143 cited
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  • 1991Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration106 cited
  • 1992When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses97 cited
  • 1996The Effect of Type of Elaboration on Advertisement Processing and Judgment92 cited

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1998
Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments
76 cited
  • 1996Goal effects on thought and behavior29 cited
  • Cited by

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    • 2012How context shapes category inferences and attribute preference for new ambiguous products38 cited
    • 2015How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective37 cited
    • 2014Associative and dissociative comparative advertising strategies in broadening brand positioning31 cited
    • 2020Toward a Process-Transfer Model of the Endorser Effect27 cited
    • 2016Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications24 cited
    • 2015The Effects of Changing Attribute Composition on Judgments About Multifunctional Products13 cited
    • 2024Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior3 cited
    • 2015Contrast and Assimilation in Consumer Software Selection Decisions - An Experimental Study1 cited