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The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2020Modernity and Self-Identity: Self and Society in the Late Modern Age13,417 cited
  • 2006Qualitative research: Methods in the social sciences12,365 cited
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  • 2009Blogs, Wikipedia, Second Life, and beyond: from production to produsage2,070 cited
  • 2008Groundswell: winning in a world transformed by social technologies787 cited
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  • 2008Social Media Marketing: An Hour a Day447 cited
  • 2012Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management346 cited
  • 2009Putting the public back in public relations: how social media is reinventing the aging business of PR246 cited
  • 2011Macrowikinomics: rebooting business and the world

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228 cited
  • 2004Organizational Communication In An Age Of Globalization: Issues, Reflections, Practices204 cited
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