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Decision Trees for Uplift Modeling

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References

2002The true lift model147 cited

Cited by

2013Support Vector Machines for Uplift Modeling55 cited
2012Uplift Modeling in Direct Marketing39 cited
2025Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies18 cited
2017$$L_p$$ L p -Support vector machines for uplift modeling17 cited
2024Rankability-enhanced Revenue Uplift Modeling Framework for Online Marketing15 cited
2021Qini-based uplift regression15 cited
2023Exploring uplift modeling with high class imbalance15 cited

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