A life-cycle perspective on online community success

Alicia Iriberri · Gondy Leroy A

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Knowledge Management and Sharing Digital Marketing and Social Media Media and Digital Communication

Abstract

Using the information systems lifecycle as a unifying framework, we review online communities research and propose a sequence for incorporating success conditions during initiation and development to increase their chances of becoming a successful community, one in which members participate actively and develop lasting relationships. Online communities evolve following distinctive lifecycle stages and recommendations for success are more or less relevant depending on the developmental stage of the online community. In addition, the goal of the online community under study determines the components to include in the development of a successful online community. Online community builders and researchers will benefit from this review of the conditions that help online communities succeed.

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References

1997Life on the Screen: Identity in the Age of the Internet 1998Internet paradox: A social technology that reduces social involvement and psychological well-being?2002Cultivating Communities of Practice: A Guide to Managing Knowledge 2002Internet Paradox Revisited 1998Is Anybody out There? Antecedents of Trust in Global Virtual Teams 2004Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system 1999Net gain: Expanding markets through virtual communities 1994What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing

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