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Comparative Advertising as a Competitive Tool
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Comparative Advertising as a Competitive Tool (2013)Comparative Advertising as a Competitive …Advertising and promotion (2020)Advertising and promotion17. Advertising and Promotion (2019)17. Advertising and PromotionThe Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands (2009)The Moderating Effect of Bran…Comparative advertising: disclosing horizontal match information (2009)Comparative advertising: disc…The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising (2006)The Effects of Information Pr…SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES (2005)SELF-CONSTRUAL AND NEED-FOR-C…Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation (1999)Do Negative Campaigns Mobiliz…Comparative Price Advertising: An Integrative Review (1998)Comparative Price Advertising…The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)The Effects of Negative Compa…Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Negative Advertising: The Malicious Strain of Comparative Advertising (1991)Negative Advertising: The Mal…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…The Information Content of Comparative Magazine Advertisements (1983)The Information Content of Co…Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Kleppners Advertising Procedure (1950)Kleppners Advertising Procedu…Advertising as Information (1974)Good News and Bad News: Representation Theorems and Applications (1981)The Informational Role of Warranties and Private Disclosure about Product Quality (1981)Buyer Confusion and Market Prices (2010)Social Learning and Dynamic Pricing of Durable Goods (2011)Should Ad Spending Increase or Decrease before a Recall Announcement? 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References

  • 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
  • 1999Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation384 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited
  • 201917. Advertising and Promotion185 cited
  • 1998Comparative Price Advertising: An Integrative Review181 cited
  • 1997The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration176 cited
  • 1950Kleppners Advertising Procedure161 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 2009Comparative advertising: disclosing horizontal match information126 cited
  • 2009The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands110 cited
  • 1975Comparison Advertising: Problems and Potential92 cited
  • 2005SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES91 cited
  • 2020Advertising and promotion90 cited

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  • 1991Negative Advertising: The Malicious Strain of Comparative Advertising84 cited
  • 1983The Information Content of Comparative Magazine Advertisements84 cited
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