Violence and Sex in Television Programs Do Not Sell Products in Advertisements

Brad J. Bushman

72 citations0/0 files storedPsychological Science

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Media Influence and Health Marketing and Advertising Strategies Media, Gender, and Advertising

Abstract

Adults (N = 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements.

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1977Attitude-behavior relations: A theoretical analysis and review of empirical research.2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1992Advances in Consumer Research 1999Stimulus Sampling and Social Psychological Experimentation 1984The Theory of Reasoned Action Applied to Coupon Usage 2002The Theory of Reasoned Action 2002The Effects of Media Violence on Society 1992State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

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