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The Birth of Brand: 4000 Years of Branding History

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1996

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The Red and the Black: Studies in Greek Pottery

71 cited

Cited by

2016A brief history of brands and the evolution of place branding20 cited
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2014Chops and Trademarks: Asian Trading Ports and Textile Branding, 1840–19208 cited
2015Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories8 cited