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A “Position Paradox” in Sponsored Search Auctions
12 references·16 citing·38 second hop
A “Position Paradox” in Sponsored Search Auctions (2011)A “Position Paradox” in Sponsored Search …Position Auctions with Consumer Search (2011)Position Auctions with Consum…Paid Placement: Advertising and Search on the Internet (2011)Paid Placement: Advertising a…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…The Race for Sponsored Links: Bidding Patterns for Search Advertising (2009)The Race for Sponsored Links:…Position Auctions with Consumer Search (2009)Position Auctions with Consum…A nearly perfect market? (2009)A nearly perfect market?Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Shrouded Attributes, Consumer…Position auctions (2006)Position auctionsHow “Psychological” Should Economic and Marketing Models Be? (2006)How “Psychological” Should Ec…On the Depth and Dynamics of Online Search Behavior (2004)On the Depth and Dynamics of …A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels (2024)Self-Preferencing in E-Commer…Platform Manipulation in Online Retail Marketplace with Sponsored Advertising (2023)Platform Manipulation in Onli…Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising (2021)Designing an Online Retail Ma…Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences (2020)Display Optimization for Vert…First-Price Auctions in Online Display Advertising (2019)First-Price Auctions in Onlin…The Role of User Privacy Concerns in Shaping Competition Among Platforms (2018)The Role of User Privacy Conc…Real-Time Bidding in Online Display Advertising (2017)Real-Time Bidding in Online D…Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types (2017)Bidding for Multiple Keywords…Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? (2016)Brand engagement on social me…Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis (2015)Keyword Search Advertising an…Keyword Management Costs and “Broad Match” in Sponsored Search Advertising (2015)Keyword Management Costs and …Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising (2015)Consumer Search Activities an…Television Advertising and Online Search (2013)Television Advertising and On…Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising (2012)Practice Prize Paper—PROSAD: …Hybrid Advertising Auctions (2011)Hybrid Advertising AuctionsAnalyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…The Effects of Product Class Knowledge on Information Search Behavior (1985)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2015)The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions (2018)A model of price adjustment (1971)Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (2014)Improving market performance in the digital economy (2020)External Search Effort: An Investigation Across Several Product Categories (1987)Consumer Information Search Revisited: Theory and Empirical Analysis (1997)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)The Impact of New Media on Customer Relationships (2010)Advertising as Information (1974)Prominence and consumer search (2009)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Discrete Choice Theory of Product Differentiation (1992)Investor Inattention and Friday Earnings Announcements (2009)Psychology and Economics: Evidence from the Field (2009)Salience and Taxation: Theory and Evidence (2009)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)Multi-Item Auctions (1986)Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)Limited-dependent and qualitative variables in econometrics (1983)How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm? (2013)The personalization-privacy paradox: implications for new media (2016)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)
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References

  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2006Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets1,431 cited
  • 2006Position auctions808 cited
  • 2004On the Depth and Dynamics of Online Search Behavior519 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
  • 2011Position Auctions with Consumer Search362 cited
  • 2011Paid Placement: Advertising and Search on the Internet240 cited
  • 2009Position Auctions with Consumer Search227 cited
  • 2009The Race for Sponsored Links: Bidding Patterns for Search Advertising187 cited
  • 2009A nearly perfect market?93 cited
  • 2006How “Psychological” Should Economic and Marketing Models Be?29 cited

Cited by

  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2013Television Advertising and Online Search182 cited
  • 2016Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

181 cited
  • 2018The Role of User Privacy Concerns in Shaping Competition Among Platforms126 cited
  • 2017Real-Time Bidding in Online Display Advertising102 cited
  • 2011Hybrid Advertising Auctions73 cited
  • 2021Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising70 cited
  • 2015Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising69 cited
  • 2017Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types63 cited
  • 2015Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis58 cited
  • 2024Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels55 cited
  • 2023Platform Manipulation in Online Retail Marketplace with Sponsored Advertising54 cited
  • 2015Keyword Management Costs and “Broad Match” in Sponsored Search Advertising48 cited
  • 2019First-Price Auctions in Online Display Advertising48 cited
  • 2020Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences45 cited
  • 2012Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising45 cited