Big bets, small wins? Entrepreneurial behavior and ROI

Armand Gilinsky · Raymond H. Lopez · Cristina Santini · Robert Eyler

27 citations0/0 files storedInternational Journal of Wine Business Research

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Entrepreneurship Studies and Influences Business Strategies and Innovation Private Equity and Venture Capital

Abstract

Purpose Researchers into entrepreneurial strategy have overlooked the impact of small vs big investments on a venture's return on investment (ROI). The purpose of this paper is to investigate to what extent does entrepreneurial behavior impact initial investment size and the return on that investment? Design/methodology/approach This investigation summarizes research into entrepreneurial leadership behavior and uses data from longitudinal case studies of four innovative start‐up wine businesses in California, India, and Italy. Findings Investment size and ROI appear to be related to entrepreneurial behavior. Practical implications Lead entrepreneurs must develop both technical competence and social networking skills to achieve small wins, i.e. early if only modest ROI. Originality/value This paper develops a model consisting of several testable propositions to measure the impact of entrepreneurial behavior on ROI.

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References

1984Case Study Research: Design and Methods 1980Qualitative research and evaluation methods 2007Theory Building From Cases: Opportunities And Challenges 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1993Organizational culture and leadership 2004Case Study Research 1990Basic Content Analysis 2007The black swan: the impact of the highly improbable

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