Introduction

Abstract

Did you know that sustainable wine businesses are being crafted around the world? Priority number one for the wine industry is leaving the land in better shape for the next generation. Four case studies about wineries in both the Old and New Worlds reveal that while growth is a subsidiary goal to sustainability, it is tied tightly to long-term profitability. Students and practitioners will learn about why sustainability leads to success in the wine industry, how to develop and defend metrics for benchmarking wine business sustainability, to analyze and compare various wine businesses to other businesses using sustainability benchmarks, to evaluate a “sustainable” strategy in the wine industry, and develop and defend recommendations to justify new investments supporting sustainability. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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