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Ethical Marketing Decisions: The Higher Road

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

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2005Building Understanding of the Domain of Consumer Vulnerability 2000Consumer Online Privacy: Legal and Ethical Issues 2002The ethicality of altruistic corporate social responsibility 2006Effects of Ethical Climate and Supervisory Trust on Salesperson’s Job Attitudes and Intentions to Quit 2010Targeted Marketing and Public Health 2007Causes and consequences of consumer online privacy concern 2009Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends 2001How important are ethics and social responsibility? ‐ A multinational study of marketing professionals

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