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Optimal Advertising with Stochastic Demand
4 references·0 citing·15 second hop
Optimal Advertising with Stochastic Demand (1983)Optimal Advertising with Stochastic DemandMarkov Models of Advertising and Pricing Decisions (1979)Markov Models of Advertising …Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Production Smoothing with Stochastic Demand II: Infinite Horizon Case (1971)Production Smoothing with Sto…Optimal Advertising and Optimal Quality (1976)Non-cooperative games (1989)Die Wirkung absatzpolitischer Instrumente (1995)An Operations-Research Study of Sales Response to Advertising (1957)The Economics of Information (1961)Optimal Advertising Policy under Dynamic Conditions (1962)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Controlling bullwhip and inventory variability with the golden smoothing rule (2007)Exploring the Bullwhip Effect by Means of Spreadsheet Simulation (2009)Inventory Control with a Fixed Cost and a Piecewise Linear Convex Cost (2014)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)
this work references cited by second hop

References

  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1971Production Smoothing with Stochastic Demand II: Infinite Horizon Case43 cited
  • 1979Markov Models of Advertising and Pricing Decisions14 cited

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