SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Ad Gist: Ad Communication in a Single Eye Fixation
16 references·14 citing·51 second hop
Ad Gist: Ad Communication in a Single Eye Fixation (2011)Ad Gist: Ad Communication in a Single Eye…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis (2009)Sales Effects of Attention to…Interest—The Curious Emotion (2008)Interest—The Curious EmotionModeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…When do stereotypes come to mind and when do they color judgment? A goal-based theoretical framework for stereotype activation and application. (2003)When do stereotypes come to m…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)The Influence of Display Char…A guide to constructs of control. (1996)A guide to constructs of cont…Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness. (1993)Half a minute: Predicting tea…Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing (1993)Category-Based Applications a…Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues (1991)Comprehension's Role in Persu…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Basic objects in natural categories (1976)Basic objects in natural cate…Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking (2024)Metaphorical effects of adver…The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study (2021)The Effect of Consumer Concer…When products compete for consumers attention: How selective attention affects preferences (2019)When products compete for con…Selectively Emotional: How Smartphone Use Changes User-Generated Content (2019)Selectively Emotional: How Sm…Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype (2019)Identifying counterfeit brand…Celebrity poses and consumer attitudes in endorsement advertisements (2019)Celebrity poses and consumer …Unstructured data in marketing (2018)Unstructured data in marketingHedonic Contamination of Entertainment (2017)Hedonic Contamination of Ente…Advertisement Typicality: A Longitudinal Experiment (2017)Advertisement Typicality: A L…Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration (2015)Thin Slice Impressions: How A…How Corporate Sponsors Can Optimize the Impact of Their Message Content (2015)How Corporate Sponsors Can Op…The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred (2014)The Buffer Effect: The Role o…Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research (2014)Six Lessons for In-Store Mark…Copy Alert: A Method and Metric to Detect Visual Copycat Brands (2013)Copy Alert: A Method and Metr…Generalized expectancies for internal versus external control of reinforcement. (1966)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Teacher efficacy: capturing an elusive construct (2001)Social and Psychological Resources and Adaptation (2002)The Control-Value Theory of Achievement Emotions: Assumptions, Corollaries, and Implications for Educational Research and Practice (2006)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The origins of intelligence in children. (1952)Thought and language (1962)Fuzzy sets (1965)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Social Psychology of Intergroup Relations (1982)The expression of the emotions in man and animals. (1872)Flow: the psychology of optimal experience (1990)Emotion And Adaptation (1991)The Role of Emotion in Global Warming Policy Support and Opposition (2013)Motivational mechanisms of employee creativity: A meta-analytic examination and theoretical extension of the creativity literature (2016)The five-dimensional curiosity scale: Capturing the bandwidth of curiosity and identifying four unique subgroups of curious people (2017)Nature of Prejudice (1954)The Presentation of Self in Everyday Life. (1956)Inside the Mind Reader's Tool Kit: Projection and Stereotyping in Mental State Inference. (2004)Strategies for Social Inference: A Similarity Contingency Model of Projection and Stereotyping in Attribute Prevalence Estimates. (2004)The Social Identity Theory of Intergroup Behavior (2004)The White standard: Racial bias in leader categorization. (2008)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Internet advertising: Is anybody watching? (2003)Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions (2006)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Personality: A Psychological Interpretation (1938)What is beautiful is good. (1972)Meta-Analytic Procedures for Social Research. (1994)On the Nature of Prejudice: Automatic and Controlled Processes (1997)Toward a histology of social behavior: Judgmental accuracy from thin slices of the behavioral stream (2000)8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status (2008)Figures of Rhetoric in Advertising Language (1996)This Logo Moves Me: Dynamic Imagery from Static Images (2013)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)
this work references cited by second hop

References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1976Basic objects in natural categories5,645 cited
  • 1996A guide to constructs of control.1,804 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1993Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness.1,005 cited
  • 2008Interest—The Curious Emotion856 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 2003When do stereotypes come to mind and when do they color judgment? A goal-based theoretical framework for stereotype activation and application.552 cited
  • 1998The Influence of Display Characteristics on Visual Exploratory Search Behavior499 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories368 cited
  • 1991Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues355 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

354 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited
  • 2009Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis219 cited
  • Cited by

    • 2018Unstructured data in marketing301 cited
    • 2019Selectively Emotional: How Smartphone Use Changes User-Generated Content164 cited
    • 2019When products compete for consumers attention: How selective attention affects preferences62 cited
    • 2014The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred61 cited
    • 2013Copy Alert: A Method and Metric to Detect Visual Copycat Brands58 cited
    • 2021The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study44 cited
    • 2019Celebrity poses and consumer attitudes in endorsement advertisements43 cited
    • 2015Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration40 cited
    • 2015How Corporate Sponsors Can Optimize the Impact of Their Message Content30 cited
    • 2017Hedonic Contamination of Entertainment30 cited
    • 2014Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research29 cited
    • 2019Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype27 cited
    • 2024Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking15 cited
    • 2017Advertisement Typicality: A Longitudinal Experiment15 cited