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Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach
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Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach (2011)Marketing Mix Modeling for the Tourism In…The Long-Term Effect of Marketing Strategy on Brand Sales (2010)The Long-Term Effect of Marke…Empirical Evidence of TV Advertising Effectiveness (2009)Empirical Evidence of TV Adve…Modeling Tourism Advertising Effectiveness (2005)Modeling Tourism Advertising …Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Management of Marketing Costs (1949)The Management of Marketing C…management of marketing costs (1948)management of marketing costsThe Impact of Television Advertising: Learning Without Involvement (1965)Consumer behavior and marketing action (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Tourism marketing information and destination image management (2010)Common practices in destination website design (2012)A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Market Orientation: Antecedents and Consequences (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2016)Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition (2017)Meta-Analytic Procedures for Social Research (1991)An Analysis of Real World TV Advertising Tests: A 15-Year Update (2007)Direct-to-consumer marketing of psychological treatments for anxiety disorders (2013)Leveraging Synergy and Emotion In a Multi-Platform World (2013)How Online Consumer Segments Differ in Long-term Marketing Effectiveness (2014)Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing (1994)Relationship marketing in three dimensions (1998)The Impact of Advancing Technology on Marketing and Academic Research (2004)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)The Dimensions of Marketing Mix (2015)
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References

  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
  • 2005Modeling Tourism Advertising Effectiveness175 cited
  • 1949The Management of Marketing Costs119 cited
  • 2009Empirical Evidence of TV Advertising Effectiveness69 cited
  • 1948management of marketing costs38 cited

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