Article2006

Celebrity Firms: The Social Construction Of Market Popularity

Viólina Rindova · Timothy G. Pollock · Mathew L. A. Hayward

782 citations0/0 files storedAcademy of Management Review

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Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Management and Organizational Studies

Abstract

We extend the concept of celebrity from the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how the media construct firm celebrity by creating a “dramatized reality” in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and proactively seeking to manage impressions about themselves.

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 2003The Theory of Economic Development 1995Managing Legitimacy: Strategic and Institutional Approaches 1997Capitalism, Socialism and Democracy 1967The Social Construction of Reality 1986Research in Organizational Behavior.

Cited by

2006The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry 2005Conceptualizing executive hubris: the role of (hyper‐)core self‐evaluations in strategic decision‐making 2007Social Movements as Extra-Institutional Entrepreneurs: The Effect of Protests on Stock Price Returns 2010The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards 2016Employer Image and Employer Branding: What We Know and What We Need to Know 2017

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