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Do Environmental Practices of Enterprises Constitute an Authentic Green Marketing Strategy? A Case Study from Mexico
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Do Environmental Practices of Enterprises Constitute an Authentic Green Marketing Strategy? A Case Study from Mexico (2014)Do Environmental Practices of Enterprises…Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Recenzja książki. Robert K. y…Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Mainstreaming Green Product I…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…OR FORUM—The Evolution of Closed-Loop Supply Chain Research (2009)OR FORUM—The Evolution of Clo…Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage (2007)Green to gold: how smart comp…Green supply‐chain management: A state‐of‐the‐art literature review (2007)Green supply‐chain management…Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Exploring consumer attitude a…A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice (2007)A Stakeholder Approach to Cor…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…What do we mean by corporate social responsibility? (2001)What do we mean by corporate …Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Transforming Qualitative Info…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Going Backwards: Reverse Logistics Trends and Practices (1999)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Sustainable supply chains: An introduction (2007)Carbon Footprint and the Management of Supply Chains: Insights From Simple Models (2012)A Review and Typology of Circular Economy Business Model Patterns (2018)Business models and supply chains for the circular economy (2018)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)The Impact of Human Resource Management on Environmental Performance: An Employee-Level Study (2013)Sustainability‐oriented Innovation: A Systematic Review (2015)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Discrete location theory (1991)Environmental technologies and competitive advantage (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)From a literature review to a conceptual framework for sustainable supply chain management (2008)An organizational theoretic review of green supply chain management literature (2010)Green supply chain management: A review and bibliometric analysis (2015)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Governance and Corporate Social Responsibility Synergies and Interrelationships (2008)Measuring Corporate Social Performance: A Review (2010)Strategic management a stakeholder approach (2010)Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework (2022)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The case study approach (2011)A framework for institutional adoption and implementation of blended learning in higher education (2012)Hiring as Cultural Matching (2012)Using thematic analysis in psychology (2006)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)A framework of sustainable supply chain management: moving toward new theory (2008)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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859 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present754 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
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