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Predicting microblog users’ lifetime activities – A user-based analysis · Study

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ArticlePredicting microblog users’ lifetime activities – A user-based analysis

Xi Chen2014

Article2014

Predicting microblog users’ lifetime activities – A user-based analysis

Xi Chen · Ruibin Geng · Shun Cai

13 citations·0/0 files stored·Electronic Commerce Research and Applications

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Customer churn and segmentation Digital Marketing and Social Media Complex Network Analysis Techniques

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References

2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 2011What Drives Social Commerce: The Role of Social Support and Relationship Quality 1987Counting Your Customers: Who-Are They and What Will They Do Next?2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis 2002Customer lifetime value research in marketing: A review and future directions 2011Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

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2019A meta-analysis to explore privacy cognition and information disclosure of internet users

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Year2014

Typearticle

Published2014-06-11

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations13

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.elerap.2014.06.001

openalex_workW2146541569

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