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The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

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References

1992Alternative Ways of Assessing Model Fit27,192 cited
1985Measuring the Involvement Construct6,012 cited
1989Effects of involvement on persuasion: A meta-analysis.986 cited
1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research438 cited
2002The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting208 cited
1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
1989Manipulating Message Involvement in Advertising Research159 cited
1981Response to Commercials as a Function of Program Context151 cited
1983Television Program Interest and Commercial Interruption135 cited
1995Visual Attention to Programming and Commercials: The Use of In-home Observations125 cited
1995Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?101 cited
1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing99 cited
1987Arousal and Advertising Effectiveness94 cited
1982Enhancing responses to television advertisements via the transfer of residual arousal from prior programming

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91 cited

1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited

1993CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS74 cited

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