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ArticleTelevision Program Interest and Commercial Interruption

Unknown author1983

Article1983

Television Program Interest and Commercial Interruption

Unknown author

135 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media and Digital Communication Consumer Market Behavior and Pricing

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References

1966The Measurement of Advertising Involvement 1981Response to Commercials as a Function of Program Context

Cited by

1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.2008An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness 2007The Effects of Media Context Experiences On Advertising Effectiveness 1995Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing 1987Arousal and Advertising Effectiveness 2007The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting 2012Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising

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Details

Year1983

Typearticle

Published1983-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations135

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1983.12468055

openalex_workW2297697599

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