Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Television Program Interest and Commercial Interruption

2 references·16 citing·45 second hop

FromToDepth

this work references cited by second hop

References

1966The Measurement of Advertising Involvement464 cited
1981Response to Commercials as a Function of Program Context151 cited

Cited by

1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
2008An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness147 cited
2007The Effects of Media Context Experiences On Advertising Effectiveness122 cited
1995Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?101 cited
1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing99 cited
1987Arousal and Advertising Effectiveness94 cited
2007The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting85 cited
2012Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising81 cited
1993CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS74 cited
1991Effects of Disturbing Televised Events on the Acquisition of Information from Subsequently Presented Commercials63 cited
1991CPMs versus CPMIs: Implications for Media Planning61 cited
2005The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

60 cited

2018Impact of Media Context on Advertising Memory58 cited

1989The intensifying effects of exciting television programs on the reception of subsequent commercials53 cited

1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects49 cited

2017Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames45 cited