Unemployment on the Agenda: A Panel Study of Agenda-Setting Effects During the 2006 Swedish National Election Campaign

Abstract

The issue of unemployment and job creation dominated news coverage during the 2006 Swedish National Election campaign. The purpose of this study is to analyze individual-level agenda-setting effects in the 2006 Swedish National Election campaign. Apart from being one of the first agenda-setting studies conducted in Sweden, this study builds upon a panel survey with 1,007 respondents, which makes it possible to impose stricter control of the causal relationship between the media and public agendas. The overall findings show that agenda-setting effects were indeed present. Furthermore, attention to political news had stronger effects among people with low political interest compared with those who were highly interested. Education was not a contingent factor, though.

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