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Beyond Sponsorship: Re-Framing Corporate-Sport Relationships

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References

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1995

An Integrated Model of Buyer-Seller Relationships

2,083 cited

1987CONTEXT AND ACTION IN THE TRANSFORMATION OF THE FIRM1,592 cited

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2010Not Playing the Game: Why Sport Sponsorship Relationships Break Down67 cited
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2012Evolving priorities in sponsorship: From media management to network management49 cited
2022Stimulating the adoption of green practices by professional football organisations: a focus on stakeholders’ pressures and expected benefits48 cited
2008Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics41 cited
2011Sports consumer-team relationship quality: development and psychometric evaluation of a scale41 cited
2014Sport sponsorship alliances: relationship management for shared value37 cited
2012The Raising of Corporate Sponsorship: A Behavioral Study21 cited
2017Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?21 cited
2018See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors21 cited
2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited
2016Understanding ethnographically athletes’ perception and experience of sponsorship: the case of professional rock-climbing17 cited
2018Football clubs as mediators in sponsor-stakeholder relations14 cited
2016Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit13 cited
2011Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR12 cited
2017Sponsor networks and business relations orchestrated by team sports clubs11 cited