Organizational Environment, New Product Process Activities, and Project Outcomes

Larry Dwyer · Robert B. Mellor

179 citations0/0 files storedJournal of Product Innovation Management

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Innovation and Knowledge Management Entrepreneurship Studies and Influences Product Development and Customization

Abstract

Results of a study of 95 new product projects in 75 Australian manufacturing firms reveal two important sets of links. Firstly, links between the elements of firms' organizational environments and proficiency of new product process activities. Secondly, links between activity proficiency and new product project outcomes. The two findings enable links to be posited between the organizational characteristics of firms and the outcomes of new project projects. The findings have implications for managers wishing to increase the likelihood of successful new product development.

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References

1986An Investigation into the New Product Process: Steps, Deficiencies, and Impact 1987Success factors in product innovation 1989Managing New Product Innovations 1988Predevelopment activities determine new product success 1988Success Factors in Product Innovation: A Selective Review of the Literature 1989Managing New Product Innovations.

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2000Communication Flows in International Product Innovation Teams 1996Factors affecting new product success: Cross-country comparisons*1 2002The Impact of Organizational Integration and Product Development Proficiency on Market Success 1994Identifying New Product Successes in China 2002Strategic issues in managing innovation’s fuzzy front‐end 2000Innovation in medium‐sized insurance companies: how marketing adds value 2006Best new product development and management practices in the Korean high-tech industry 1997A causal model of the impact of skills, synergy, and design sensitivity on new product performance*1

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