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Postmodern approaches in business‐to‐business marketing and marketing research
16 references·13 citing·26 second hop
Postmodern approaches in business‐to‐business marketing and marketing research (2001)Postmodern approaches in business‐to‐busi…Rhetoric of Economics (1998)Rhetoric of EconomicsSTORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND". (1995)STORIES OF THE STORYTELLING O…The postmodern condition (1994)The postmodern conditionHuman Agency and Language (1985)Human Agency and LanguageThe Postmodern Condition: A Report on Knowledge (1984)The Postmodern Condition: A R…Beyond Objectivism and Relativism (1984)Beyond Objectivism and Relati…Beyond objectivism and relativism (1983)Beyond objectivism and relati…The Subject and Power (1982)The Subject and PowerTruth and Method (1977)Truth and MethodThe Essential Tension (1977)The Essential TensionThe essential tension : selected studies in scientific tradition and change (1977)The essential tension : selec…The Coming of the Post-Industrial Society (1976)The Coming of the Post-Indust…Knowledge and Human Interests. (1972)Knowledge and Human Interests.Knowledge and Human Interests (1968)Knowledge and Human InterestsTruth and Method (1960)Truth and MethodBeing and Time (1927)Being and TimeBusiness network becoming: Figurations of time, change and process (2017)Business network becoming: Fi…“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research (2014)“Managerial storytelling”: ho…From “taking” network pictures to “making” network pictures (2010)From “taking” network picture…Rethinking language in IMP research: Networking processes in other words (2008)Rethinking language in IMP re…Marketing to postmodern consumers: introducing the internet chameleon (2008)Marketing to postmodern consu…Towards a re-interpretation of industrial networks: A discursive view of culture (2006)Towards a re-interpretation o…Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)Representing markets: The sha…When IMP-Don Quixote Tilts his Lance against The Kotlerian Windmills : BtoB Marketing deeply changed during the last 25 years, BtoC Marketing too (2005)When IMP-Don Quixote Tilts hi…The march of time and the "evolution" of change (2004)The march of time and the "ev…If all you have is a hammer, everything looks like a nail: the risks of casual trope usage in purchasing discourse (2004)If all you have is a hammer, …Consuming the countryside: Marketing for ‘rural tourism’ (2004)Consuming the countryside: Ma…The postmodern consumer: Implications of changing customer expectations for organisation development in service organisations (2003)The postmodern consumer: Impl…Postmodernism and the Marketing Organization (1992)Postmodernism and the Marketi…A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)The Knowledge Economy (2004)In the Social Factory? (2008)Seizing the Middle Ground: (1997)Deliberative Policy Analysis (2003)The Development of Constructivist Grounded Theory (2006)Narrative configuration in qualitative analysis (1995)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)Theory Construction in Qualitative Research (2012)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Toward a Definition of Mixed Methods Research (2007)The Foundations of Social Research: Meaning and Perspective in the Research Process (1998)The ethics of algorithms: Mapping the debate (2016)The teacher's soul and the terrors of performativity (2003)Autoethnography: An Overview (2010)Introduction: epistemic communities and international policy coordination (1992)The Argumentative Turn in Policy Analysis and Planning (1993)Liberal government and techniques of the self (1993)Governance Innovation and the Citizen: The Janus Face of Governance-beyond-the-State (2005)Defining Strategic Communication (2007)Talking science: language, learning, and values (1991)On Two Metaphors for Learning and the Dangers of Choosing Just One (1998)Chapter 3 : Identity as an Analytic Lens for Research in Education (2000)Language and Agency (2001)On Organizational Becoming: Rethinking Organizational Change (2002)
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References

  • 1984The Postmodern Condition: A Report on Knowledge15,070 cited
  • 1927Being and Time12,200 cited
  • 1960Truth and Method9,247 cited
  • 1982The Subject and Power8,488 cited
  • 1968Knowledge and Human Interests4,688 cited
  • 1977The Essential Tension3,860 cited
  • 1976The Coming of the Post-Industrial Society2,777 cited
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  • 1984Beyond Objectivism and Relativism2,192 cited
  • 1977Truth and Method2,150 cited
  • 1994The postmodern condition2,052 cited
  • 1998Rhetoric of Economics1,817 cited
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  • 1983Beyond objectivism and relativism1,096 cited

Cited by

  • 2008Marketing to postmodern consumers: introducing the internet chameleon

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221 cited
  • 2006Representing markets: The shaping of fashion trends by French and Italian fabric companies162 cited
  • 2004Consuming the countryside: Marketing for ‘rural tourism’109 cited
  • 2003The postmodern consumer: Implications of changing customer expectations for organisation development in service organisations43 cited
  • 2008Rethinking language in IMP research: Networking processes in other words38 cited
  • 1992Postmodernism and the Marketing Organization34 cited
  • 2005When IMP-Don Quixote Tilts his Lance against The Kotlerian Windmills : BtoB Marketing deeply changed during the last 25 years, BtoC Marketing too21 cited
  • 2010From “taking” network pictures to “making” network pictures21 cited
  • 2006Towards a re-interpretation of industrial networks: A discursive view of culture20 cited
  • 2004The march of time and the "evolution" of change19 cited
  • 2017Business network becoming: Figurations of time, change and process19 cited
  • 2004If all you have is a hammer, everything looks like a nail: the risks of casual trope usage in purchasing discourse11 cited
  • 2014“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research7 cited