Situational Factors Competing for Attention

Weiyu Zhang · Se‐Hoon Jeong · Martin Fishbein

54 citations0/0 files storedJournal of Media Psychology Theories Methods and Applications

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Personal Information Management and User Behavior Media Influence and Health Sexuality, Behavior, and Technology

Abstract

This study investigates how multitasking interacts with levels of sexually explicit content to influence an individual’s ability to recognize TV content. A 2 (multitasking vs. nonmultitasking) by 3 (low, medium, and high sexual content) between-subjects experiment was conducted. The analyses revealed that multitasking not only impaired task performance, but also decreased TV recognition. An inverted-U relationship between degree of sexually explicit content and recognition of TV content was found, but only when subjects were multitasking. In addition, multitasking interfered with subjects’ ability to recognize audio information more than their ability to recognize visual information.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 54 citations exist upstream.

References

1992Social Psychophysiology 1996Negative video as structure: Emotion, attention, capacity, and memory 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements 1999The effects of production pacing and arousing content on the information processing of television messages 2006MEDIA MULTITASKING AMONG AMERICAN YOUTH: PREVALENCE, PREDICTORS AND PAIRINGS 1990Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials 1995Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective 1996Emotion : interdisciplinary perspectives

Cited by

2012Does media multitasking always hurt? A positive correlation between multitasking and multisensory integration 2012Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing 2016The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal 2014Gender, technology use and ownership, and media-based multitasking among middle school students

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.