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Situational Factors Competing for Attention

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References

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1982Enhancing responses to television advertisements via the transfer of residual arousal from prior programming91 cited
2001The effects of pleasure and arousal on recall of advertisements during the Super Bowl

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83 cited

1991The Relationship Between Distress and Delight in Males' and Females' Reactions to Frightening Films63 cited

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2014Multitasking and Persuasion: The Role of Structural Interference35 cited
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