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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
16 references·7 citing·44 second hop
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research (2009)Communication and Promotion Decisions in …New Empirical Generalizations on the Determinants of Price Elasticity (2005)New Empirical Generalizations…Customer satisfaction and loyalty in online and offline environments (2003)Customer satisfaction and loy…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Wine Online: Search Costs and Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs and…Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs Aff…Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Consumer choice behavior in o…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…An Anchoring and Adjustment Model of Purchase Quantity Decisions (1998)An Anchoring and Adjustment M…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Framing the Deal: The Role of Restrictions in Accentuating Deal Value (1997)Framing the Deal: The Role of…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Mobile Promotions: A Framework and Research Priorities (2016)Mobile Promotions: A Framewor…Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale (2015)Perception of value, attracti…Moderating Effects of Sales Promotion Types (2015)Moderating Effects of Sales P…Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance (2014)Take Turns or March in Sync? …An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects (2014)An Across-Store Analysis of I…Influence of discount price announcements on consumer's behavior (2012)Influence of discount price a…In-store demonstrations as a promotion tool (2012)In-store demonstrations as a …Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer engagement: the construct, antecedents, and consequences (2016)Digital marketing: A framework, review and research agenda (2016)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Information and Consumer Behavior (1970)Advertising as Information (1974)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Dimensions of Consumer Expertise (1987)Frictionless Commerce? 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this work references cited by second hop

References

  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 2003Customer satisfaction and loyalty in online and offline environments1,560 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 2000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution742 cited
  • 2000Wine Online: Search Costs and Competition on Price, Quality, and Distribution687 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 2005New Empirical Generalizations on the Determinants of Price Elasticity439 cited
  • 1998An Anchoring and Adjustment Model of Purchase Quantity Decisions439 cited
  • 1994Retail Pricing and Advertising Strategies434 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
  • Cited by

    • 2016Mobile Promotions: A Framework and Research Priorities149 cited
    • 2012Influence of discount price announcements on consumer's behavior40 cited
    • 2015Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale36 cited
    • 2012In-store demonstrations as a promotion tool36 cited
    • 2014Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance28 cited
    • 2015Moderating Effects of Sales Promotion Types23 cited
    • 2014An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects13 cited