Comparación del perfil de enoturistas y oleoturistas en España. Un estudio de caso

María Genoveva Millán Vázquez de la Torre · Leonor M. Pérez

32 citations0/0 files storedCuadernos de Desarrollo Rural

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

Como el vino y el aceite de oliva son los dos sectores agrarios más importantes de España, en muchasregiones se han creado rutas turísticas enfocadas en estos productos para favorecer el desarrollo rural. Esteartículo analiza semejanzas entre enoturistas y oleoturistas, a partir de encuestas realizadas en rutas de laprovincia de Córdoba (España) con el fin de examinar las posibilidades de comercialización entre ambosgrupos. Los resultados muestran semejanzas en características, comportamiento turístico y determinantesdel grado de satisfacción. Los resultados sugieren que las distintas industrias (vino, aceite y turismo) podríantrabajar de forma conjunta para promover el desarrollo rural.

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References

2002Who is the wine tourist?2003South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product 2009The hedonic nature of wine tourism consumption: an experiential view 2006Wine Tourism Research: The State of Play 2001Strategic alliances along the Niagara Wine Route 2004The Post‐visit Consumer Behaviour of New Zealand Winery Visitors 2011Wine tourism: Chilean wine regions and routes 2012Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective

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2021Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)2020Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

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