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ArticleDownscale extensions: Consumer evaluation and feedback effects

Francesca Dall’Olmo Riley2012

Article2012

Downscale extensions: Consumer evaluation and feedback effects

Francesca Dall’Olmo Riley · José Miguel Pina Pérez · Rafael Bravo

100 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1951Coefficient Alpha and the Internal Structure of Tests 1990Consumer Evaluations of Brand Extensions 1982Reference Group Influence on Product and Brand Purchase Decisions 2004Measuring perceptions of brand luxury 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1992The Effects of Sequential Introduction of Brand Extensions 1991A Process-Tracing Study of Brand Extension Evaluation 2004Exploring consumer status and conspicuous consumption

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Year2012

Typearticle

Published2012-08-20

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations100

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2012.07.013

openalex_workW2147615532

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