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Conceptualizing masstige buying behavior: A mixed-method approach · Study

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ArticleConceptualizing masstige buying behavior: A mixed-method approach

Sonal Purohit2022

Article2022

Conceptualizing masstige buying behavior: A mixed-method approach

Sonal Purohit · Karan Nilesh Radia

69 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2018When to use and how to report the results of PLS-SEM 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2001Accounting for common method variance in cross-sectional research designs.1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Cited by

2022Exploring masstige brands' antecedents and outcomes 2023Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory 2022Constructing Consumer-Masstige brand relationships in a volatile social reality 2022The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers

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2023Masstige consumption, brand happiness, and brand advocacy: A service perspectivearticle · 25 shared references 2022How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigationarticle · 22 shared references 2022Exploring masstige brands' antecedents and outcomesarticle · 20 shared references 2022The manifestation of luxury value dimensions in brand engagement in self-conceptarticle · 20 shared references 2022The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?article · 20 shared references 2021Intrinsic motivation of luxury consumers in an emerging marketarticle · 19 shared references

Details

Year2022

Typearticle

Published2022-01-19

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations69

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2022.01.023

openalex_workW4206557161

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2022

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

2024Two decades of research on “masstige” marketing: A systematic literature review and future research agenda

2023Masstige consumption, brand happiness, and brand advocacy: A service perspective

2024Masstige buyers: Profile, perceived luxury values and purchase intentions