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Sonal Purohit · Study
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Author
Sonal Purohit
13 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0002-3827-1266
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Citations
590
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Most cited in this library
The bright side of online consumer behavior: Continuance intention for mobile payments
2022 · 177 citations
Conceptualizing masstige buying behavior: A mixed-method approach
2022 · 69 citations
Rethinking the bottom of the pyramid: Towards a new marketing mix
2020 · 61 citations
Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective
2021 · 53 citations
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
2023 · 53 citations
Works
13 shown
The influence of organizational commitment on employee green behavior: mediating role of work-related social media use
International Journal of Manpower
·
2024
·
3 authors
23
citations
Pedagogical innovations in management education in the 21ST century: A review and research agenda
The International Journal of Management Education
·
2024
·
2 authors
24
citations
Masstige consumption, brand happiness, and brand advocacy: A service perspective
International Journal of Consumer Studies
·
2023
·
2 authors
40
citations
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
Tourism Management Perspectives
·
2023
·
4 authors
53
citations
MOBILE PAYMENT ADOPTION AMONG YOUTH: GENERATION Z AND DEVELOPING COUNTRY PERSPECTIVE
Journal of Content Community and Communication
·
2022
·
3 authors
·
Open access
27
citations
The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective
Journal of Promotion Management
·
2022
·
2 authors
31
citations
The bright side of online consumer behavior: Continuance intention for mobile payments
Journal of Consumer Behaviour
·
2022
·
3 authors
177
citations
Conceptualizing masstige buying behavior: A mixed-method approach
Journal of Business Research
·
2022
·
2 authors
69
citations
Bank segmentation at the bottom of the pyramid: a developing country perspective
World Review of Science Technology and Sustainable Development
·
2022
·
2 authors
0
citations
Psychological comfort in service relationships: A mixed-method approach
Journal of Retailing and Consumer Services
·
2021
·
3 authors
32
citations
Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective
International Journal of Emerging Markets
·
2021
·
2 authors
53
citations
Rethinking the bottom of the pyramid: Towards a new marketing mix
Journal of Retailing and Consumer Services
·
2020
·
3 authors
61
citations
Gramshree, Ahmedabad: EmpoweringLow-Income Women Artisans
Indian Institute of Management Ahmedabad
·
2017
·
2 authors
0
citations