The Dark Side of Choice: When Choice Impairs Social Welfare

Simona Botti · Sheena S. Iyengar

355 citations0/0 files storedJournal of Public Policy & Marketing

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Decision-Making and Behavioral Economics Public Policy and Administration Research Consumer Market Behavior and Pricing

Abstract

The provision of choice in terms of how people use goods and services has been proposed as a vehicle of improvement of social welfare. This article highlights some of the costs and benefits of creating choice, and it discusses how much choice policy makers and other agents (e.g., employers, retailers) should ideally grant and in what form they should grant it.

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References

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